Brazil has the sixth largest vehicle fleet in the world, with around 46.3 million vehicles in circulation. In other words: for those who work with the sale of automotive spare parts, it is safe to say that digital marketing at the auto parts store is almost done on its own, since digital channels are great showcases for the sale of products.
Check out 5 benefits of investing in digital marketing at the auto parts store
Thinking about helping auto parts Experts who want to stand out in the market, we list some tips and good marketing practices that can boost sales. Check them out:
1- Attract customers
In Brazil, the vehicle fleet is not the only aspect that draws attention due to its quantity. That’s because, according to recent estimates, there are also around 95 million internet users in the country: proof that the digital environment is fertile ground for attracting customers, conquering new buyers and retaining the public you already have!
In this regard, investing in digital marketing at the auto parts store is a way to go beyond geographic boundaries and reach buyers everywhere!
2- Have online visibility
Of course, having your auto parts store at a physical address, with parking, coffee and other facilities for customers, has its value. But, depending on your location, it may be that not everyone who really needs or prefers your services can reach you easily just to ask a question, learn about the services or make a budget, for example.
However, digital marketing helps to alleviate these limitations, opening up streamlined communication channels and giving the impression that you are present, even if you are physically distant!
Also, people search the internet before buying the products. This means that if your auto parts store is on the internet and has efficient digital marketing, it is easier for your customers to find and check the prices and availability of your products!
3- Be connected to all customer profiles
Investing in digital marketing is also a way to show that your company is keeping an eye on market trends and is capable of offering a differentiated service and assistance.
This is because, in this market segment, it is very common for shop owners and grinders to work with the same suppliers for years, precisely because they do not know that there are cheaper or more cost-effective alternatives in the market. With an investment like this, you put yourself as an option!
4- More targeting power
Another great advantage of investing in digital marketing at the auto parts store is that you can segment your advertising more efficiently, directly reaching the target audience in different segments: automotive aftermarket, heavy line, agricultural line and light line!
5- Customize your sales
More interesting than targeting the ad audience is customizing communication. This allows the creation of unique content and offers for the customer profile, special promotions, partnerships and sales, all without sacrificing profitability!
And to build the portfolio, count on RIO!
Oh, and don’t forget: whoever wants to buy quality auto parts already knows that RIO is the absolute leader in this regard! We have a complete portfolio of engine components and parts with special measures, which only RIO has for the most varied applications, all with the guarantee of orange origin that is our trademark. Visit the website, discover the catalog and discover how we can help your business create movement!
