In the rush of everyday life, usually the owner of the auto repair shop does not realize the responsibility he has when being sought out by someone. Especially when his business becomes the trusted auto repair shop from many customers, who believe in his recommendations.
When this professional takes the time to do a good job, it can generate saves to the vehicle owner with preventive maintenance to avoid accidents and dangerous situations, and even guarantee prolonged longevity.
And this trustworthy status provides advantages: with a loyal customer base, the turnover is more constant and robust. After all, it greatly reduces the chance of competition, allowing the practice of more competitive prices without fear!
Check 6 tips to become a trusted auto repair shop
When someone looks for an auto repair shop, it is usually because something is wrong. And when it comes to seeking specialized care for their car, the customer will certainly prioritize an environment that makes them comfortable and safe enough to receive an honest and accurate diagnosis.
Thinkin about that, we organized six practical tips to help you achieve the status of a trusted auto repair shop for your customers and shoot ahead of the competition! Come with us:
1 – Take care of the auto repair shop’s reputation
On the Internet, anyone can research the reputation of your business before even leaving home. Google reviews and comments on social networks show how you deal with your customers, so it is important to invest in building a good image in these spaces.
If someone reviews you negatively or leaves a bad comment, respond publicly to show that you are willing to solve any eventuality, contact them and try to solve the problem. Besides improving the perception of the brand, who knows, you may even bring this customer back to your business, right?
2 – Keep an eye on your competitors’ prices
Unfortunately, many of your competitors will practice extremely low prices on services also offered by you. This is exactly their idea: to win over your customer and claim that they can do better and cheaper.
If it is not possible to compete with your competitors’ prices, your mission is to show they can even do it cheaper, but never with the same expertise! In this context, it is important to be transparent with the consumer and show that, in your auto repair shop, trust is born from the technique applied, the quality of spare parts, and the commitment to customers!
3 – Offer detailed quotes
Did your customer come to the auto repair shop and ask for a “quick look” at the engine? Well, remember to offer a formal estimate detailing all the services, the amount of labor for each item, and the price of the equipment that will be replaced (if necessary).
This shows the seriousness of your intentions and helps the consumer to see your business as the reliable repair shop he needs. Not to mention that, with a detailed budget, the customer understands the reason for the prices more clearly.
4 – Pay special attention to the interior of the auto repair shop
For many mechanics and repairers, the organization of the auto repair shop is in the background. In fact, the quality of the service provided is the most important thing. However, times have changed and customers are increasingly attentive to details, carefully observing the environment attended. Therefore, a clean and functional space, allied to first-rate service, can make the difference for those who seek to attract more customers and want to keep them.
Besides transmitting more security and professionalism to the public, keeping the workshop organized helps in the efficiency and dynamism of the services. After all, messy items make it difficult to locate and, consequently, to perform the work. We have a specific article about workshop organization, click here to check it out!
5 – Create channels to your customers
With the digital transformation, many changes have happened over the past few years, especially in the relationship between companies and consumers. Nowadays, customers demand faster, more dynamic, and personalized service – for those who work with automotive repair, seeking to implement these requirements can be a very attractive factor!
From the facilities provided by communication applications and virtual service, a scenario emerges in which the mechanic can talk directly with customers and suppliers, either via WhatsApp, Telegram, or other similar platforms. General services, estimates, purchase orders, and recommendations count less and less with intermediaries, but the best way is in fact with direct and personalized contacts!
6 – Work only with parts of indisputable quality
When it’s time to assemble the stock of products, count on RIO! After all, those who want to buy auto parts and spare parts with quality already know that we are the absolute leaders in this subject! We have a complete portfolio of engine components and parts with special measures that only RIO has for the most varied applications. All with the guarantee of orange origin that is our trademark. For the customers of your workshop, the proof of confidence to show that you work only with modern and safe when it comes to automotive repair!
We hope you enjoyed these tips! If you want to get ahead, visit RIO’s website, get to know our catalog, and find out how we can help your business create movement!
