The year starts and suddenly ends, and when November rolls around you eagerly await its arrival. Black Friday first appeared in the United States and falls on the day after the country’s Thanksgiving holiday. The holiday celebration was designed to strengthen year-end retail sales, and it didn’t take long to become part of the year-end calendar in Brazil as well.
But if you, as an Expert and repair shop owner, are waiting for the big day to arrive in order to be able to take advantage of year-end sales, it is take stock of how Black Friday can also be an important ally for your business. That’s right. You too can take advantage of Black Friday and offer discounts on services at your shop and increase your year-end sales.
And in order to make sure that Black Friday is truly profitable for your repair or engine overhaul shop, in today’s RIO article we’ve gathered some tips that can help you make the best of this holiday, generating sales and business opportunities. Shall we?
Get ready for an increase in demand
Rest assured, many people look to work on their vehicles this time of year, whether such repairs involve engine parts or in their vehicle’s overall esthetics. However, in order to meet this demand, you need to make sure that your shop is ready.
A useful tip is to assess your infrastructure and your team, particularly with regards to whether they are prepared to receive more clients than usual. Look for strategies that make sense given the reality of your shop, such as bringing on temporary labor or keeping the shop open a little longer each day. The important thing is to be able to provide your clients with high level of quality.
If your shop does not yet have a system in place for appoints, this is another handy tip. Besides better organizing your work routines, appointments allow you to offer clients greater convenience and the chance to develop a relationship based on loyalty.
Plan Black Friday discounts
Everyone likes a discount, but you, as an entrepreneur, need to carefully assess the discounts you provide in order to make sure your bottom line remains intact. First of all, assess whether these discounts will actually attract more clients to your shop and therefore increase profits.
Don’t forget to think about the different factors that are involved in your business such as operations, repair time, the number of professionals that are available and, in particular, increases in demand.
Another important element is to make sure you don’t offer misleading conditions or prices that fail to attract customers. Your customers are looking for real discounts, so it is important that you only develop a Black Friday campaign if you are able to offer them real deals, even if it’s for a handful of services.
Advertise your discounts on social media
There is no point in offering unbeatable prices if you don’t spread the word. This is why it’s really important to put a great deal of care into advertising your Black Friday prices. But remember, many client need time to plan to bring their vehicle into shop. It is therefore absolutely essential that you advertise your Black Friday sale well in advance.
This will give you time to prepare the structure of your shop and your team and will also offer your clients more peace of mind in scheduling services and taking advantage of your prices. Advertise your sale on social media, digital channels, WhatsApp contact lists, among other platforms. Having business partners will also help you to spread the word.
The important thing is to advertise your Black Friday sales to as many people as possible, especially those living in your region. Potential clients in your area represent the best sales leads. It is worth setting out professionals working in the area of digital marketing in order to help with this. If you would like to learn more about advertising your sales price, take the opportunity to check out our article on this topic.
Stock up on parts and products
If, in addition to providing automotive services, your shop also sells auto parts and engine components, among other products, it is very important to prepare your stock in advance.
When offering product discounts, keep in mind that sales are likely to increase and you will need to be prepared in order to ensure that your inventory levels don’t suffer during Black Friday. And, once again, make sure to plan. If you are expect an increase in parts sales, it is important to keep this in mind when preparing for Black Friday.
You can count on RIO to help make sure your customers are satisfied
And we have another tip for you: always try to work with the best auto parts brands in the market. This is where RIO can really help you drive sales. RIO’s Orange Quality guarantees that, in addition to offering great services, your clients will have someone that they can trust with their vehicle repair needs.
We offer a wide-ranging portfolio of engine parts that are built using special alloys in line with the most stringent manufacturing standards from the world’s biggest automakers.
And to make sure that car lovers don’t just stop by your shop on Black Friday, we’ll end off today by offering some tips on how to make sure that your customers always comes back.
We hope you enjoyed today’s article. Please share this content with fellow shop owners and mechanics so they know how to best take advantage of Black Friday within the automotive maintenance industry.
See you next time!
